Some brand experiences cannot be staged in a conference hall — they have to be built where the audience already is. For tabii’s Harman Yeri, that place was Kırkpınar, one of the oldest continuously held sporting events in the world. The historic oil wrestling festival in Edirne became the setting for a dedicated brand experience zone, and our team was on the ground for all three days.
A brand experience inside a centuries-old tradition
Kırkpınar is unlike any corporate venue. With its centuries of tradition and enormous crowds, it is a uniquely charged environment — and building a brand activation inside it, then documenting it well, is a specialized challenge. The activation needed to feel native to the festival while still delivering the brand’s message and visual identity.
Capturing this required a crew comfortable working in a large, unpredictable, high-energy public event: tracking the flow of visitors through the experience zone, capturing genuine reactions, and framing the brand within the wider spectacle of the wrestling grounds.
Three days of experiential coverage
Over three days, our team documented the activation from every angle — the design of the experience space, visitor engagement, and the brand’s presence against the backdrop of the historic event. The goal was not only to record what happened but to produce content that conveys the feeling of being there: the scale, the crowds, the atmosphere of a tradition that draws people year after year.
Why experiential events need experienced coverage
A brand activation is an investment in experience, and its return multiplies when that experience reaches beyond the people physically present. Strong photography and video turn a three-day on-site activation into content that lives on social media, in marketing materials and in future sponsorship conversations.
What this project demonstrates
The Harman Yeri activation reflects our experience covering brand experiences in large, complex, real-world settings. For any brand building an activation at a festival, sports event or public gathering in Turkey, the priority is coverage that feels native to the environment while delivering polished, brand-ready content.
Building a brand activation at an event in Turkey? Get in touch and we’ll capture the experience wherever your audience is.
