19–21 August 2026 · Istanbul Expo Center
IFCO – Istanbul Fashion Connection is Turkey’s international ready-to-wear and fashion fair, bringing together hundreds of exhibitors and buyers from dozens of countries over three days at the Istanbul Expo Center. If you’re exhibiting, hosting a presentation, or attending as a brand, how that presence gets captured on camera is part of the pitch.
Why Fashion Fairs Need a Different Kind of Coverage
Fashion is decided visually, fast. A buyer scrolling through a stand’s photos after the floor closes for the day is making a judgment in seconds — does this collection, this booth, this brand look like it belongs in their next order. Three days gives you three chances to make that case, but only if the content from day one is already working while day two and three are still ahead of you.
What We Cover at IFCO
- Stand and collection photography — product, presentation, and detail shots, delivered in near real time as they’re shot, so you have shareable images while you’re still on the floor
- Same-day video clips — short, fast-turnaround content built for Instagram, LinkedIn, and WhatsApp while the fair is still running
- Full three-day aftermovie — a single cinematic recap built from footage across the entire run, not just the opening morning
- Drone and venue shots — where permitted, for scale and atmosphere
Proven on Multi-Day Istanbul Fairs
Our most recent full-run coverage was at SAHA Expo 2026, a five-day international exhibition at the Istanbul Expo Center — different sector, same demands: dedicated crews across every day of the show, fast same-day delivery, and a final deliverable that held up as a standalone piece on its own. More examples are in our portfolio. If you want the reasoning behind why timing matters this much at a multi-day fair, we wrote about it here.
What Full-Run Coverage Costs
For a three-day fair like IFCO, full coverage — photography with real-time delivery, same-day video, and the final aftermovie — typically runs $2,000–$4,500 USD, depending on crew size, days covered, and which deliverables you need. Get a quote for exact pricing based on your stand and launches.
Booking for IFCO 2026
IFCO runs August 19–21, 2026. Coverage — especially a dedicated crew for the full run — is worth locking in several weeks out rather than the week of the show. Get a quote and tell us your stand number, what you’re launching, and which days you need covered.
Frequently Asked Questions
How much does video and photography coverage cost for IFCO? For a three-day fair, full coverage typically falls in the $2,000–$4,500 USD range depending on crew size and deliverables. Get a quote for an exact number based on your stand and needs.
How far in advance should I book video or photography for IFCO? As early as you can, ideally four to six weeks out. Crews and schedules for major Istanbul fair weeks fill up, and early booking gives more room to plan shot lists around your specific stand and launches.
Do you provide same-day content during IFCO, or only the final aftermovie? Both. Photos go out in near real time as they’re shot, short video clips follow within hours so you have something to share while the fair is still open, and the full aftermovie is delivered afterward from footage across all three days.
Can one team handle both photography and video at our stand? Yes — most of our IFCO-style coverage combines both, so you get stills and motion from the same moments without booking two separate crews.